Social Learning Theory (Bandura)
Social learning theory is determined by the relationship between cognitive factors, environmental factors, and behavior factors.
"Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action."
-Albert Bandura, Social Learning Theory, 1977
Social learning theory is proposed by Albert Bandura, and it emphasizes learning is by observation and modeling of others. People learn through observing others' behavior, attitude, emotion reaction, and outcomes of behaviors. In this theory, learning can be used to explain various types of behaviors. Effective modeling teaches general rules and strategies for dealing with different situation (Bandura, 1988).
Conditions for effective modeling:
Reference:
Bandura, A. (1997). Self-efficacy: The exercise of control. New York: W.H. Freeman.
Bandura, A. (1988). Organizational Application of Social Cognitive Theory. Australian Journal of Management,
13(2), 275-302.
-Albert Bandura, Social Learning Theory, 1977
Social learning theory is proposed by Albert Bandura, and it emphasizes learning is by observation and modeling of others. People learn through observing others' behavior, attitude, emotion reaction, and outcomes of behaviors. In this theory, learning can be used to explain various types of behaviors. Effective modeling teaches general rules and strategies for dealing with different situation (Bandura, 1988).
Conditions for effective modeling:
- Attention - To learn something new, learners should pay attention to the features of behaviors of the model. Many factors can be influenced to increase or decrease learners' attention, such as affect valence, prevalence, complexity, functional value, and the learner's characteristics.
- Retention - remembering details of the behavior including symbolic coding, mental images and ect.
- Reproduction - Reproducing the actual performance of the behavior that the learner observed. Learners' ability can be improved with practice.
- Motivation - In order to be succeeding in observational learning, the learner should be motivated to reproduce the behavior.
Reference:
Bandura, A. (1997). Self-efficacy: The exercise of control. New York: W.H. Freeman.
Bandura, A. (1988). Organizational Application of Social Cognitive Theory. Australian Journal of Management,
13(2), 275-302.